A dynamic creative professional specializing in branding, project management and producing innovative content. An entrepreneurial thinker with an ability to balance many global projects on a budget.
Expertise Includes:
• Strong creative vision
• Ability to take a project from concept development through execution
• Successful cross-functional communication and multi-tasking approach
• Thrive on tight deadlines while still delivering high quality results
• Excellent business and writing skills
experience
Jessica Boyd Creative, New York, NY
Owner & Producer (January 2018-present)
- Created own media company specializing in creative services, TV production, distribution and branding
- Clients include Calvin Klein, Tory Burch, Avon, Marc Jacobs, Michael Kors, Donna Karan, Tommy Hilfiger, Sally Hansen and Ermenegildo Zegna
Coty Inc., New York, NY
Broadcast Manager & Producer (April 2015-May 2017)
- Resumed role held previously for 14 years
- Overseeing broadcast and digital project management at Coty Prestige, from developing new concepts with marketing departments to finalizing TV and digital ads for use on-air, in-store, outdoor and online
Zenkei Productions, New York, NY
Owner & Producer (April 2014-December 2017)
- Started own consulting company specializing in project management, creative services, copywriting and branding
- Producing projects for Calvin Klein, Coty and small business accounts
Coty Prestige, New York, NY
Broadcast Manager & Producer (January 2006-April 2014)
- Overseeing broadcast and digital project management at Coty Prestige, from developing new concepts with marketing departments to finalizing TV and digital ads for use on-air, in-store, outdoor and online
- Leading a team of freelancers and a production coordinator to execute and distribute assets for global use, internal presentations, press events, and external meetings
- Negotiating budgets with external vendors on behalf of the global marketing and PR departments
- Supervising the trafficking and distribution of all TV spots for 1,000 global broadcast flights in 40+ markets
Senior Advertising Production Planner (August 2004-December 2005)
- Managing the production of outdoor and scented print advertising
- Approving color on press; proofing for print and PR assets
- Casting and directing voiceover talent for television commercials and other creative projects
Advertising Production Planner (August 2000-August 2004)
- Managing global post-production of television spots
- Creating broadcast materials for public relations and marketing purposes (in-store videos, press kits, etc.)
- Organizing and presenting outreach programs to college students
Lowe Lintas & Partners, New York, NY
Account Management Staff Assistant (June1999–June 2000)
- Assuming account executive role to project manage print and television campaigns for Johnson & Johnson brands
- Managing global account budgets, estimates and timelines
leadership & activities
Zenkei Journals, New York, NY
Owner and Lead Artist (September 2003-present)
- Running own design company specializing in hand-drawn pen and ink artwork to commemorate special life events
International Radio and Television Society, New York, NY
Active Member (May 1999-present)
- Involved in selecting Summer Fellowship recipients each year
- Providing mentorship for young people aspiring to careers in media and advertising with insight and networking experience
IRTS Summer Fellowship Recipient (June 1998-August 1998)
- Selected from over 1,000 applicants to be one of 19 participants in the Fellowship Program in New York
- Worked as a broadcast production intern at Grey Advertising
- Assisted with casting, producing, editing and shooting/recording television and radio commercials
New York Cares, New York, NY
Active Member (November 2002-present)
- Volunteering with children to contribute to their artistic expression and advancement
other skills & interests:
Voice-over work, letterpress printing, interior design, photography
Social media trends, art, pop culture, music and movies of all genres
Comfortable with PowerPoint, Adobe Photoshop, After Effects